Appointments - Anne Besson has been appointed Managing Director of Mattel France, a position she has held since December 2024, replacing Christophe Salmon. She will be responsible for overseeing sales activities in France, with the aim of accelerating growth in the othe

Anne Besson has been appointed Managing Director of Mattel France, a position she has held since December 2024, replacing Christophe Salmon. She is responsible for overseeing sales activities in France, with the aim of accelerating growth in key categories, strengthening partnerships with distributors and optimizing omnichannel presence.
Anne Besson has been appointed General Manager of Mattel France, in this position since December 2024. Anne Besson, IMD Business School (2020), TBS Education (1997), has completed the following career path:

* 2024: Mattel France, Managing Director

* 2022 - 2024: Dyson France, Managing Director France

* 2011 - 2013: Johnson & Johnson Santé Beauté France, Marketing France for a portfolio of consumer healthcare brands

* 2021 - 2022: Johnson & Johnson Santé Beauté France, General manager Johnson & Johnson Vision France and Benelux

* 2017 - 2021 : Lego France, Marketing director France, Spain and Portugal

* 2013 : Mars Wrigley France, Consumer and customer director

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Notebook / Appointments